Art and Technology (Thailand) Co., Ltd.
Bridging Traditional Craft and Digital Innovation in the Global Embroidery Industry
Art and Technology (Thailand) Co., Ltd. is the international division and digital innovation hub of Art & Technology Co., Ltd. (PINN SHOP), Thailand’s premier manufacturer of premium needlework products. As the exclusive global representative of the PINN brand, we combine over three decades of traditional craftsmanship with cutting-edge technology to serve embroidery enthusiasts, retailers, and manufacturers worldwide.
Our Heritage
Founded in 1992 in Chiang Mai, Thailand, our parent company began with distinctive cross-stitch kits featuring unique Thai and Chinese cultural designs that achieved success in both domestic and international markets. Over 34 years of continuous growth, PINN has established itself as Thailand’s #1 brand in the needlework industry.
Today, the PINN brand represents exceptional quality in cross-stitch kits, with intricate designs ranging from traditional Thai royal family portraits to contemporary patterns that appeal to both novice crafters and experienced artisans. Each kit reflects our commitment to artistic excellence and meticulous attention to detail.
What We Do
Global Distribution & Logistics
We manage comprehensive international sales channels and logistics networks, ensuring PINN products reach craft enthusiasts and retail partners worldwide. Our streamlined distribution system guarantees reliable delivery and consistent product availability across continents.
Digital Transformation
As the creative industry evolves, we lead the digital revolution in needlework. Our offerings include:
- Downloadable digital embroidery patterns and designs
- Cloud-based design libraries and management systems
- Online learning resources, tutorials, and training workshops
- Integration of traditional crafts with modern IoT technology
- Digital fabrication services (custom embroidery, fabric printing, 3D printing)
Brand Excellence & Retail Network
We maintain the prestigious reputation of the PINN brand through rigorous quality control and innovative product development. Our extensive retail presence includes multiple PINN SHOP branches across Thailand, complemented by comprehensive online platforms with a Facebook community of over 58,000 followers.
Product Portfolio
Premium Cross-Stitch Kits
Complete needlework kits featuring DMC threads, 14-count Aida fabric, and detailed multi-format charts (color, black-red, black-white). Our signature collections include Thai cultural heritage designs, royal family portraits, and contemporary artistic patterns.
Sewing & Embroidery Machines
As an authorized distributor, we offer:
- Consumer sewing machines (Brother, Matrix brands)
- Commercial embroidery machines for small businesses
- Industrial-grade multi-head embroidery systems
- Serger/overlock machines for professional finishing
Needlework Supplies & Accessories
Comprehensive selection of threads, fabrics, patterns, tools, and accessories for all skill levels.
PES (PINN Embroidery System)
Launched in 2018, our flagship PINN Embroidery System represents a breakthrough in embroidery software technology. This state-of-the-art, multi-platform solution has been instrumental in creating tens of thousands of successful embroidery entrepreneurs across Thailand over the past seven years.
Key Features
- Thai Language Support: Industry-first comprehensive Thai lettering and font system for embroidery
- User-Friendly Interface: Designed for users without technical backgrounds or advanced computer skills
- Multi-Platform Compatibility: Works seamlessly across Windows, macOS, and mobile devices
- Advanced Design Tools: AI-assisted pattern generation with extensive thread and fabric libraries
- Real-Time Connectivity: Direct machine communication for monitoring and control
- Cloud Integration: Synchronization for seamless workflow across devices
Industry Partnerships
We actively collaborate with leading embroidery machine manufacturers (Brother, Matrix, Sinsim) and distributors to ensure optimal software compatibility and performance. Our open partnership approach has made PES a preferred choice for machines across multiple brands globally.
Continuous Innovation
Our dedicated development team regularly releases updates incorporating user feedback and the latest technological advances, ensuring our software remains at the forefront of the industry.
Why Choose Us
- Proven Heritage: Over 34 years of excellence in needlework manufacturing and design (since 1992)
- Market Leadership: Thailand’s #1 brand in sewing and embroidery
- Complete Ecosystem: From raw materials to finished products, machines to software, retail to training
- Customer Success Focus: “We guarantee you’ll learn to sew within 1 hour” – comprehensive free training with every machine purchase
- Entrepreneur Development: Successfully launched tens of thousands of embroidery businesses through accessible technology
- Quality Assurance: ISO-certified processes with premium materials (DMC threads, quality fabrics)
- Innovation-Driven: Continuous investment in R&D for both traditional crafts and digital solutions
Our Mission
“Committed to advancing the needlework industry to keep pace with modern times, standing alongside and being part of creating happiness and pride for women who love handicraft creation—whether for leisure or as a profession.”
Distribution Channels
- Retail Stores: Multiple PINN SHOP branches nationwide (Thailand)
- Online Platforms: Official e-commerce website, Shopee, Lazada
- Social Commerce: LINE Official Account (@ibm8878x), Facebook Shop
- International: Export and wholesale distribution through Art and Technology (Thailand) Co., Ltd.
- B2B Services: Digital fabrication services, custom embroidery, bulk orders
Contact Information
For international wholesale inquiries, digital product information, or partnership opportunities:
Art and Technology (Thailand) Co., Ltd.
12/3 Soi 6, Samlan Road
Muang District, Chiang Mai 50200
Thailand
- Phone: +66 53 904301-2
- Fax: +66 53 814662
- Email: [international@pinnshop.com]
- Domestic Sales (PINN SHOP): +66 82 614 4061-5
- Website: www.pinnshop.com | www.pinnembroidery.com
- Business Hours: Monday-Saturday, 9:00 AM – 5:30 PM (GMT+7)
Connect With Us
- Facebook: facebook.com/PINNSH0P
- YouTube: PINNSHOP Thailand
- Community: Facebook Group “กลุ่มจักรปักคอมพิวเตอร์ Pinn Shop”
“We deliver more than good(s)” – Join the global PINN community where traditional artistry meets digital innovation